News
Our Sector Matters
Merlin's Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment.
Proper hydration is essential for an active lifestyle, sustained energy, and daily balance. Adequate fluid intake supports not only the body’s vital functions, but also physical and mental performance, making it a cornerstone of modern well-being. Choose vitamin aqua to…
vitamin aqua has been the main sponsor of the Marea Miscare event since its first edition, supporting a festival that combines movement with entertainment, music, and experiences for the whole family.
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally.
Merlin’s Beverages, the company behind the vitamin aqua andPop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks.
In 2025, vitamin aqua was a sponsor of the SENZORIA event in Iași, a multisensory festival with editions held in both spring and autumn.
Merlin’s Beverages was a partner of theRetail & HoReCa Distribution Conference, a forum dedicated to professionals in trade and HoReCa, providing visibility for the brands in its portfolio — including vitamin aqua and Pop Cola.
On the RIDA Design Interior blog, the 10th anniversary of the vitamin aqua brand is highlighted, emphasizing its evolution as a “10 out of 10 taste” in the vitamin water category.
Vitamin aqua appears as a partner in projects promoted by RIDA Interior Design, highlighting the collaboration between the brand and a creative community in the field of design.
vitamin aqua appears as a partner in projects promoted byRIDA Design Interior, highlighting the collaboration between the brand and a creative community in the design field.
vitamin aqua at Summer Well 2025
At the 2025 edition of the Summer Well festival, vitamin aqua was present as a partner among the brands supported in the food & drinks area, alongside other key festival partners.
A Taste 10 Out of 10
The vitamin aqua brand is celebrating 10 years on theRomanian market, reaffirming its position as a leader in the vitamin water segment.
During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio recorded approximately 20% volume growth in the first months of the year.
In 2025, vitamin aqua was a sponsor of the Kimaro Festival, held at Piata Constitutiei in Bucharest. Kimaro brings together live music, artistic performances, interactive zones, and entertainment experiences.
At Longevity Expo Forum Fest 2025, vitamin aqua celebrated 10 years on the vitamin water market, aligning with the event’s mission dedicated to health and longevity.
On the RIDA Design Interior blog, vitamin aqua is presented as a symbol of freshness and a balanced lifestyle, interpreted through the lens of design and good taste.
Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes.
