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Merlin's Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment.
Proper hydration is essential for an active lifestyle, sustained energy, and daily balance. Adequate fluid intake supports not only the body’s vital functions, but also physical and mental performance, making it a cornerstone of modern well-being. Choose vitamin aqua to…
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally.
Merlin’s Beverages, the company behind the vitamin aqua andPop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks.
On the RIDA Design Interior blog, the 10th anniversary of the vitamin aqua brand is highlighted, emphasizing its evolution as a “10 out of 10 taste” in the vitamin water category.
vitamin aqua appears as a partner in projects promoted byRIDA Design Interior, highlighting the collaboration between the brand and a creative community in the design field.
A Taste 10 Out of 10
The vitamin aqua brand is celebrating 10 years on theRomanian market, reaffirming its position as a leader in the vitamin water segment.
During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio recorded approximately 20% volume growth in the first months of the year.
At Longevity Expo Forum Fest 2025, vitamin aqua celebrated 10 years on the vitamin water market, aligning with the event’s mission dedicated to health and longevity.
On the RIDA Design Interior blog, vitamin aqua is presented as a symbol of freshness and a balanced lifestyle, interpreted through the lens of design and good taste.
Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes.
Vitamin aqua aims to reach the €25 million turnover milestone, continuing its strategy of development and expansion of its soft drinks portfolio.
Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship.
Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022
At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders ofMerlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio.
At the“EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders ofMerlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry.
Investments in the Montana Brand
The producers of vitamin aqua have invested €1 million in the development and production of the Montana brand, expanding their brand portfolio and strengthening the presence of bottled water on the Romanian market.
Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio.
The Launch of the Pop Cola Brand
Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas.
Among the most popular ads aired on YouTube in Romania in 2018, in a ranking created by Google and presented by StartupCafe, a vitamin aqua commercial is also featured.
Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania.