News
Vitamin aqua aims to reach the €25 million turnover milestone, continuing its strategy of development and expansion of its soft drinks portfolio.
Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship.
Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022
At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders ofMerlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio.
At the“EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders ofMerlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry.
Investments in the Montana Brand
The producers of vitamin aqua have invested €1 million in the development and production of the Montana brand, expanding their brand portfolio and strengthening the presence of bottled water on the Romanian market.
Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio.
The Launch of the Pop Cola Brand
Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas.
Among the most popular ads aired on YouTube in Romania in 2018, in a ranking created by Google and presented by StartupCafe, a vitamin aqua commercial is also featured.
Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania.