Merlin’s LEMONADE - Merlin's Beverages https://merlinsbeverages.com/brand/merlins-lemonade/ vitamin aqua, Pop Cola, Montana, Lemonade, Carbonated Lemonade, and Plafar Sat, 21 Feb 2026 03:34:51 +0000 en-GB hourly 1 Our Sector Matters https://merlinsbeverages.com/news/our-sector-matters-meet-merlins-beverages-a-soft-drinks-company-driving-jobs-growth-in-romania/ https://merlinsbeverages.com/news/our-sector-matters-meet-merlins-beverages-a-soft-drinks-company-driving-jobs-growth-in-romania/#respond Mon, 01 Dec 2025 06:55:00 +0000 https://merlinsbeverages.com/?p=1776 Merlin's Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment.

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]]> Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania

“Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million investment with cutting-edge PET and can production lines, creating over 100 new jobs.”

Learn more about Merlin’s Beverages by watching the YouTube video posted by UNESDA:

https://youtu.be/4Xuwnis5F0s?si=wP_3waVNjzCx5j4v

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]]> https://merlinsbeverages.com/news/our-sector-matters-meet-merlins-beverages-a-soft-drinks-company-driving-jobs-growth-in-romania/feed/ 0 LIME & BLUEBERRY https://merlinsbeverages.com/merlins-lemonade/lime-blueberry-no5/ Wed, 19 Nov 2025 13:09:46 +0000 https://merlinsbeverages.com/?post_type=catalog&p=1058 The post LIME & BLUEBERRY appeared first on Merlin's Beverages.

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  • 12% fruit juice
  • Low in calories
  • No artificial sweeteners
  • Natural flavors
  • Vegan

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    ]]>         LIME & APPLE https://merlinsbeverages.com/merlins-lemonade/lime-apple-no4/ Wed, 19 Nov 2025 13:05:03 +0000 https://merlinsbeverages.com/?post_type=catalog&p=1056 The post LIME & APPLE appeared first on Merlin's Beverages.

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  • 12% fruit juice
  • Low in calories
  • No artificial sweeteners
  • Natural flavors
  • Vegan

    • The post LIME & APPLE appeared first on Merlin's Beverages.

    ]]>         LEMON & GINGER https://merlinsbeverages.com/merlins-lemonade/lemon-ginger-no3/ Wed, 19 Nov 2025 12:38:22 +0000 https://merlinsbeverages.com/?post_type=catalog&p=1054 The post LEMON & GINGER appeared first on Merlin's Beverages.

    ]]>
  • 12% fruit juice
  • Low in calories
  • No artificial sweeteners
  • Natural flavors
  • Vegan

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    ]]>         LIME & MINT https://merlinsbeverages.com/merlins-lemonade/lime-mint-no2/ Tue, 18 Nov 2025 06:44:33 +0000 https://merlinsbeverages.com/?post_type=catalog&p=997 The post LIME & MINT appeared first on Merlin's Beverages.

    ]]>
  • 12% fruit juice
  • Low in calories
  • No artificial sweeteners
  • Natural flavors
  • Vegan

    • The post LIME & MINT appeared first on Merlin's Beverages.

    ]]>         LEMON https://merlinsbeverages.com/merlins-lemonade/lemon-no1/ Mon, 17 Nov 2025 14:15:52 +0000 https://merlinsbeverages.com/?post_type=catalog&p=978 The post LEMON appeared first on Merlin's Beverages.

    ]]>
  • 12% fruit juice
  • Low in calories
  • No artificial sweeteners
  • Natural flavors
  • Vegan

    • The post LEMON appeared first on Merlin's Beverages.

    ]]>         vitamin aqua at Summer Well 2025 https://merlinsbeverages.com/news/events/vitamin-aqua-at-summer-well-2025/ https://merlinsbeverages.com/news/events/vitamin-aqua-at-summer-well-2025/#respond Tue, 05 Aug 2025 13:03:00 +0000 https://merlinsbeverages.com/?p=1737 At the 2025 edition of the Summer Well festival, vitamin aqua was present as a partner among the brands supported in the food & drinks area, alongside other key festival partners.

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    ]]>     At the 2025 edition of the Summer Well festival — an event celebrating music, experiences, and urban culture — vitamin aqua was present as a partner among the brands supported in the food & drinks area, alongside other key festival partners.

    vitamin aqua is an official partner of the Summer Well festival, supporting one of Romania’s most anticipated music and lifestyle experiences. The partnership brings the brand closer to the audience, providing hydration to attendees while they enjoy concerts, interactive activities, and relaxation areas. Through this collaboration, vitamin aqua reaffirms its commitment to fun, health, and memorable experiences for all ages.

    For more details about the event and the lineup, you can visit the official article on Summer Well 2025:

    https://hotnews.ro/summer-well-2025-14-ani-de-muzica-experiente-si-cultura-urbana-2038443

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    ]]>     https://merlinsbeverages.com/news/events/vitamin-aqua-at-summer-well-2025/feed/ 0     The Soft Drinks Market Context and the Evolution of Merlin’s Beverages https://merlinsbeverages.com/news/press-coverage/the-soft-drinks-market-context-and-the-evolution-of-merlins-beverages/ https://merlinsbeverages.com/news/press-coverage/the-soft-drinks-market-context-and-the-evolution-of-merlins-beverages/#respond Mon, 07 Jul 2025 13:45:00 +0000 https://merlinsbeverages.com/?p=1757 During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio recorded approximately 20% volume growth in the first months of the year.

    The post The Soft Drinks Market Context and the Evolution of Merlin’s Beverages appeared first on Merlin's Beverages.

    ]]>     During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume growth in the first months of the year. This positive performance was supported by increased consumer interest in core products and international expansion, alongside significant investments in production capacity and new product launches.

    For more details, you can read the full article on Revista Progresiv:

    https://revistaprogresiv.ro/analize/fmcg/bauturile-racoritoare-o-categorie-in-adaptare-fortata/

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    ]]>     https://merlinsbeverages.com/news/press-coverage/the-soft-drinks-market-context-and-the-evolution-of-merlins-beverages/feed/ 0     Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022 https://merlinsbeverages.com/news/press-coverage/merlins-beverages-awarded-as-family-business-at-ey-entrepreneur-of-the-year-romania-2022/ https://merlinsbeverages.com/news/press-coverage/merlins-beverages-awarded-as-family-business-at-ey-entrepreneur-of-the-year-romania-2022/#respond Thu, 23 Mar 2023 14:07:00 +0000 https://merlinsbeverages.com/?p=1770 At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders ofMerlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio.

    The post Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022 appeared first on Merlin's Beverages.

    ]]>     At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana. This recognition highlights the company’s strong performance and growth in the soft drinks market.

    For more details, you can read the full article on BusinessMark:

    https://business-mark.ro/mihai-pohontu-ceo-amber-este-antreprenorul-anului-2022-in-romania/

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    ]]>     https://merlinsbeverages.com/news/press-coverage/merlins-beverages-awarded-as-family-business-at-ey-entrepreneur-of-the-year-romania-2022/feed/ 0     Merlin’s Beverages in the Context of Romanian Entrepreneurship https://merlinsbeverages.com/news/press-coverage/merlins-beverages-in-the-context-of-romanian-entrepreneurship/ https://merlinsbeverages.com/news/press-coverage/merlins-beverages-in-the-context-of-romanian-entrepreneurship/#respond Fri, 17 Mar 2023 07:18:00 +0000 https://merlinsbeverages.com/?p=1785 At the“EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders ofMerlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry.

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    ]]>     At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges such as vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana – the first bottled water in a sustainable packaging in Romania. The vitamin aqua brand essentially created the vitamin water segment in the local market and remains one of the company’s most successful products.

    For more details, you can read the full article on StartupCafe:

    https://startupcafe.ro/antreprenorul-anului-2022-romania-gaming-htm-22569

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    ]]>     https://merlinsbeverages.com/news/press-coverage/merlins-beverages-in-the-context-of-romanian-entrepreneurship/feed/ 0     The CEO of Merlin’s Beverages Nominated for Manager of the Year https://merlinsbeverages.com/news/press-coverage/the-ceo-of-merlins-beverages-nominated-for-manager-of-the-year/ https://merlinsbeverages.com/news/press-coverage/the-ceo-of-merlins-beverages-nominated-for-manager-of-the-year/#respond Tue, 08 Feb 2022 07:31:00 +0000 https://merlinsbeverages.com/?p=1789 Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio.

    The post The CEO of Merlin’s Beverages Nominated for Manager of the Year appeared first on Merlin's Beverages.

    ]]>     Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio, including the vitamin aqua and Pop Cola brands, in the Romanian soft drinks market.

    For more details, you can read the full article on Ziar Piatra‑Neamt:

    https://www.ziarpiatraneamt.ro/ruxandra-alexianu-ceo-merlins-beverages-srl-din-piatra-neamt-nominalizata-de-revista-capital-la-categoria-managerul-anului

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