Pop Cola - Merlin's Beverages

Our Sector Matters

codrin@merlinsbeverages.com — Mon, 01 Dec 2025 06:55:00 +0000

Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania

“Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million investment with cutting-edge PET and can production lines, creating over 100 new jobs.”

Learn more about Merlin’s Beverages by watching the YouTube video posted by UNESDA:

https://youtu.be/4Xuwnis5F0s?si=wP_3waVNjzCx5j4v

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Botanical FREE

bogdan — Fri, 21 Nov 2025 08:22:47 +0000

NO CAFFEINE

<5G/100ML
BOTANICAL EXTRACTS
GINGER EXTRACT
COLA NUT EXTRACT
NATURAL PLANT FLAVORS
NO PRESERVATIVES
+STEVIA

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Botanical Lemon-Lime

bogdan — Thu, 20 Nov 2025 14:12:43 +0000

WITH LEMON JUICE
LESS SUGAR

<5G SUGAR/100ML
BOTANICAL EXTRACTS
GINGER EXTRACT
COLA NUT EXTRACT
NATURAL CAFFEINE
NATURAL PLANT FLAVORS
NO PRESERVATIVES
+STEVIA

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Botanical ZERO

bogdan — Thu, 20 Nov 2025 14:07:10 +0000

NO SUGAR
NO CALORIES

BOTANICAL EXTRACTS
GINGER EXTRACT
COLA NUT EXTRACT
NATURAL CAFFEINE
NATURAL PLANT FLAVORS
NO PRESERVATIVES
+STEVIA

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Botanical

bogdan — Thu, 20 Nov 2025 12:21:34 +0000

LOW SUGAR CONTENT

<5G SUGAR/100ML
BOTANICAL EXTRACTS
GINGER EXTRACT
COLA NUT EXTRACT
NATURAL CAFFEINE
NATURAL PLANT FLAVORS
NO PRESERVATIVES
+STEVIA

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Pop Cola CLASSIC

bogdan — Thu, 20 Nov 2025 06:44:05 +0000

CLASSIC COLA TASTE
NATURAL CAFFEINE
NO PRESERVATIVES

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Perspectives on Local and International Development

codrin@merlinsbeverages.com — Mon, 13 Oct 2025 13:32:00 +0000

Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the company’s portfolio, including vitamin aqua and Pop Cola, within a competitive economic environment.

For more details, you can read the full article in Ziarul Financiar:

https://www.zf.ro/companii/eduard-alexianu-merlins-beverages-cred-ar-trebui-ne-uitam-nivel-22925565

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Merlin’s Beverages, among the most dynamic Companies in Romania

codrin@merlinsbeverages.com — Fri, 10 Oct 2025 13:35:00 +0000

Merlin’s Beverages, the company behind the vitamin aqua and Pop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/retail-agrobusiness/zf-cele-mai-dinamice-companii-din-romania-eduard-alexianu-merlins-22923189

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Pop Cola BE COOL @ SCHOOL

codrin@merlinsbeverages.com — Sat, 20 Sep 2025 09:40:00 +0000

Win one of 100 Pop Cola backpacks, equipped with a Pop Cola notebook, Pop Cola pencil case, Pop Cola mousepad, and a Pop Cola fountain pen + ballpoint pen set.

Purchase any Pop product from Inmedio, Hub Convenience, or Relay stores and register your receipt on the Pop Cola promotional campaign page “Be Cool School.”

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Merlin’s Beverages partner at the Retail & HoReCa Distribution Conference

codrin@merlinsbeverages.com — Wed, 10 Sep 2025 13:11:00 +0000

Merlin’s Beverages was a partner of the Retail & HoReCa Distribution Conference, a forum dedicated to professionals in trade and HoReCa, providing visibility for the brands in its portfolio — including vitamin aqua and Pop Cola — and strengthening relationships with industry partners.

For more details, you can read the full article on Modern Buyer:

https://modernbuyer.ro/merlins-beverages-este-partener-al-evenimentului-retail-horeca-distribution/

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The Soft Drinks Market Context and the Evolution of Merlin’s Beverages

codrin@merlinsbeverages.com — Mon, 07 Jul 2025 13:45:00 +0000

During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume growth in the first months of the year. This positive performance was supported by increased consumer interest in core products and international expansion, alongside significant investments in production capacity and new product launches.

For more details, you can read the full article on Revista Progresiv:

https://revistaprogresiv.ro/analize/fmcg/bauturile-racoritoare-o-categorie-in-adaptare-fortata/

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vitamin aqua brings hydration to the Kimaro Festival

codrin@merlinsbeverages.com — Fri, 20 Jun 2025 13:23:00 +0000

In 2025, vitamin aqua was a sponsor of the Kimaro Festival, held at Piata Constitutiei in Bucharest. Kimaro brings together live music, artistic performances, interactive zones, and entertainment experiences, offering the audience a vibrant and energetic atmosphere. vitamin aqua’s presence at this event reflects the brand’s support for fun, energy, and memorable experiences.

https://www.instagram.com/reel/DK1mTwNtWxn/?utm_source=ig_web_copy_link

See how vitamin aqua brought Ioana Ignat and Edward Sanda to the KIMARO stage: https://www.facebook.com/watch/?v=701053669553078

For more details, you can visit: kimaro.ro

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Pop Cola EASTER

codrin@merlinsbeverages.com — Tue, 01 Apr 2025 09:46:00 +0000

Win one of 5 Pop Cola 50L mini-fridges, one of 50 Pop Cola hoodies, or one of 500 Pop Cola Classic cans.

Purchase any two Pop Cola Classic products from Inmedio, Hub Convenience, or Relay stores, then enter your receipt number along with your contact details in the contest entry form on the promotional campaign page.

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Merlin’s Beverages Expansion Strategy for 2024–2025

codrin@merlinsbeverages.com — Fri, 20 Dec 2024 14:00:00 +0000

Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes. The company aims to strengthen its presence in both the local and international markets through the development of its brand portfolio, including vitamin aqua and Pop Cola.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/alex-melcovich-bh-grupul-merlin-beverages-instala-pana-iunie-22617113

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Alexandra Stan – Pop Cola Classic

codrin@merlinsbeverages.com — Fri, 30 Aug 2024 13:04:00 +0000

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The Neamt-Based Manufacturer in the Spotlight of Local Entrepreneurship

codrin@merlinsbeverages.com — Fri, 24 Nov 2023 14:05:00 +0000

Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamt behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship. The company’s growth, development-focused approach, and impact on the Romanian soft drinks market are highlighted.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/antreprenori-locali-producatorul-de-bauturi-merlins-din-neamt-am-22198083

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Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022

codrin@merlinsbeverages.com — Thu, 23 Mar 2023 14:07:00 +0000

At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana. This recognition highlights the company’s strong performance and growth in the soft drinks market.

For more details, you can read the full article on BusinessMark:

https://business-mark.ro/mihai-pohontu-ceo-amber-este-antreprenorul-anului-2022-in-romania/

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Merlin’s Beverages in the Context of Romanian Entrepreneurship

codrin@merlinsbeverages.com — Fri, 17 Mar 2023 07:18:00 +0000

At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges such as vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana – the first bottled water in a sustainable packaging in Romania. The vitamin aqua brand essentially created the vitamin water segment in the local market and remains one of the company’s most successful products.

For more details, you can read the full article on StartupCafe:

https://startupcafe.ro/antreprenorul-anului-2022-romania-gaming-htm-22569

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Pop Cola 2022

codrin@merlinsbeverages.com — Tue, 05 Jul 2022 13:08:00 +0000

feat. Cheloo & Irina Margareta Nistor

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The CEO of Merlin’s Beverages Nominated for Manager of the Year

codrin@merlinsbeverages.com — Tue, 08 Feb 2022 07:31:00 +0000

Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio, including the vitamin aqua and Pop Cola brands, in the Romanian soft drinks market.

For more details, you can read the full article on Ziar Piatra‑Neamt:

https://www.ziarpiatraneamt.ro/ruxandra-alexianu-ceo-merlins-beverages-srl-din-piatra-neamt-nominalizata-de-revista-capital-la-categoria-managerul-anului

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Pop Cola 2021

codrin@merlinsbeverages.com — Fri, 15 Jan 2021 12:54:00 +0000

feat. ABI

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The Launch of the Pop Cola Brand

codrin@merlinsbeverages.com — Wed, 19 Feb 2020 07:35:00 +0000

Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas. The launch of this variety marks the expansion of the producer’s portfolio and the strengthening of its position in the soft drinks segment.

For more details, you can read the full article on Revista Progresiv:

https://revistaprogresiv.ro/produse/merlins-beverages-lanseaza-pop-cola

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Merlin’s Beverages – Local Production and International Expansion

codrin@merlinsbeverages.com — Sun, 01 Apr 2018 08:03:00 +0000

Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania. The interview highlights the entrepreneurial vision, development strategies, and how the diverse portfolio contributes to strengthening its market position and opening new international markets.

For more details, you can read the full article on Ziarul Financiar:

htt ps://www.zf.ro/zf-15-minute-cu-un-antreprenor/zf-15-minute-antreprenor-merlin-beverages-produce-piatra-neamt-22448907

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