Plafar Ceai Rece - Merlin's Beverages

Our Sector Matters

codrin@merlinsbeverages.com — Mon, 01 Dec 2025 06:55:00 +0000

Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania

“Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million investment with cutting-edge PET and can production lines, creating over 100 new jobs.”

Learn more about Merlin’s Beverages by watching the YouTube video posted by UNESDA:

https://youtu.be/4Xuwnis5F0s?si=wP_3waVNjzCx5j4v

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BERRY

codrin@merlinsbeverages.com — Wed, 19 Nov 2025 14:05:13 +0000

Black tea extract
Fruit juice
No preservatives
No artificial sweeteners
Low in calories
Natural flavors

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PEACH

codrin@merlinsbeverages.com — Wed, 19 Nov 2025 14:04:25 +0000

Black tea extract
Fruit juice
No preservatives
No artificial sweeteners
Low in calories
Natural flavors

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LEMON

codrin@merlinsbeverages.com — Wed, 19 Nov 2025 14:03:07 +0000

Black tea extract
Fruit juice
No preservatives
No artificial sweeteners
Low in calories
Natural flavors

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Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022

codrin@merlinsbeverages.com — Thu, 23 Mar 2023 14:07:00 +0000

At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana. This recognition highlights the company’s strong performance and growth in the soft drinks market.

For more details, you can read the full article on BusinessMark:

https://business-mark.ro/mihai-pohontu-ceo-amber-este-antreprenorul-anului-2022-in-romania/

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Merlin’s Beverages in the Context of Romanian Entrepreneurship

codrin@merlinsbeverages.com — Fri, 17 Mar 2023 07:18:00 +0000

At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges such as vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana – the first bottled water in a sustainable packaging in Romania. The vitamin aqua brand essentially created the vitamin water segment in the local market and remains one of the company’s most successful products.

For more details, you can read the full article on StartupCafe:

https://startupcafe.ro/antreprenorul-anului-2022-romania-gaming-htm-22569

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Merlin’s Beverages – Local Production and International Expansion

codrin@merlinsbeverages.com — Sun, 01 Apr 2018 08:03:00 +0000

Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania. The interview highlights the entrepreneurial vision, development strategies, and how the diverse portfolio contributes to strengthening its market position and opening new international markets.

For more details, you can read the full article on Ziarul Financiar:

htt ps://www.zf.ro/zf-15-minute-cu-un-antreprenor/zf-15-minute-antreprenor-merlin-beverages-produce-piatra-neamt-22448907

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