Press coverage - Merlin's Beverages

Vitamin water: hydration that complements an active lifestyle

codrin@merlinsbeverages.com — Thu, 19 Feb 2026 12:41:00 +0000

Proper hydration is essential for an active lifestyle, sustained energy, and daily balance. Adequate fluid intake supports not only the body’s vital functions, but also physical and mental performance, making it a cornerstone of modern well-being. Choose vitamin aqua to enhance your daily hydration with great taste and added vitamins, seamlessly integrating it into your routine, whether at the office, during workouts, or between activities.

For more details, you can read the full article on divahair.ro

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Our Sector Matters

codrin@merlinsbeverages.com — Mon, 01 Dec 2025 06:55:00 +0000

Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania

“Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million investment with cutting-edge PET and can production lines, creating over 100 new jobs.”

Learn more about Merlin’s Beverages by watching the YouTube video posted by UNESDA:

https://youtu.be/4Xuwnis5F0s?si=wP_3waVNjzCx5j4v

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Perspectives on Local and International Development

codrin@merlinsbeverages.com — Mon, 13 Oct 2025 13:32:00 +0000

Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the company’s portfolio, including vitamin aqua and Pop Cola, within a competitive economic environment.

For more details, you can read the full article in Ziarul Financiar:

https://www.zf.ro/companii/eduard-alexianu-merlins-beverages-cred-ar-trebui-ne-uitam-nivel-22925565

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Merlin’s Beverages, among the most dynamic Companies in Romania

codrin@merlinsbeverages.com — Fri, 10 Oct 2025 13:35:00 +0000

Merlin’s Beverages, the company behind the vitamin aqua and Pop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/retail-agrobusiness/zf-cele-mai-dinamice-companii-din-romania-eduard-alexianu-merlins-22923189

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10 Years of vitamin aqua – A Taste 10 Out of 10

codrin@merlinsbeverages.com — Thu, 21 Aug 2025 13:38:00 +0000

On the RIDA Design Interior blog, the 10th anniversary of the vitamin aqua brand is highlighted, emphasizing its evolution as a “10 out of 10 taste” in the vitamin water category. The article celebrates the brand’s success and its connections with communities focused on health, lifestyle, and wellness.

For more details, you can read the full article on rida.ro.

https://www.rida.ro/blog/de-zece-ani-gustul-10-din-10/

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Vitamin aqua Partnership with RIDA Design Interior

codrin@merlinsbeverages.com — Wed, 20 Aug 2025 11:29:00 +0000

vitamin aqua appears as a partner in projects promoted by RIDA Design Interior, highlighting the collaboration between the brand and a creative community in the design field. The partnership reflects vitamin aqua’s commitment to supporting initiatives that promote an active and balanced lifestyle.

For more details, you can visit the full page on rida.ro.

https://www.rida.ro/parteneri/vitamin-aqua/

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A Taste 10 Out of 10

codrin@merlinsbeverages.com — Thu, 31 Jul 2025 13:43:00 +0000

The vitamin aqua brand is celebrating 10 years on theRomanian market, reaffirming its position as a leader in the vitamin water segment. Launched in 2015, the range has expanded over time and benefited from innovative marketing campaigns, media appearances, and the development of zero-calorie variants, further strengthening the brand’s success.

For more details, you can read the full article on Forbes Romania:

https://www.forbes.ro/de-zece-ani-gustul-10-din-10-458380

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The Soft Drinks Market Context and the Evolution of Merlin’s Beverages

codrin@merlinsbeverages.com — Mon, 07 Jul 2025 13:45:00 +0000

During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume growth in the first months of the year. This positive performance was supported by increased consumer interest in core products and international expansion, alongside significant investments in production capacity and new product launches.

For more details, you can read the full article on Revista Progresiv:

https://revistaprogresiv.ro/analize/fmcg/bauturile-racoritoare-o-categorie-in-adaptare-fortata/

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Vitamin aqua celebrates 10 years at Longevity Expo Forum Fest 2025

codrin@merlinsbeverages.com — Sun, 25 May 2025 13:55:00 +0000

At Longevity Expo Forum Fest 2025, vitamin aqua celebrated 10 years on the vitamin water market, aligning with the event’s mission dedicated to health and longevity. Participants had the opportunity to discover the smart hydration offered by vitamin aqua varieties, designed to support energy, detoxification, and the immune system, all within a setting that promotes a healthy and balanced lifestyle.

For more details, you can read the full article in Longevity Magazine:

https://longevitymagazine.ro/evenimente/vino-sa-sarbatoresti-10-ani-de-vitamin-aqua-la-longevity-expo-forum-fest-2025-3082.html

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Vitamin aqua – 10 out of 10 for style and health

codrin@merlinsbeverages.com — Thu, 01 May 2025 13:57:00 +0000

On the RIDA Design Interior blog, vitamin aqua is presented as a symbol of freshness and a balanced lifestyle, interpreted through the lens of design and good taste. The article celebrates 10 years of the brand’s presence on the market and how it has become integrated into communities focused on health, wellness, and aesthetics.

For more details, you can read the full article on rida.ro.

https://www.rida.ro/blog/vitamin-aqua-10-din-10/

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Merlin’s Beverages Expansion Strategy for 2024–2025

codrin@merlinsbeverages.com — Fri, 20 Dec 2024 14:00:00 +0000

Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes. The company aims to strengthen its presence in both the local and international markets through the development of its brand portfolio, including vitamin aqua and Pop Cola.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/alex-melcovich-bh-grupul-merlin-beverages-instala-pana-iunie-22617113

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Vitamin aqua aims for a turnover of €25 million

codrin@merlinsbeverages.com — Thu, 25 Apr 2024 14:02:00 +0000

Vitamin aqua aims to reach the €25 million turnover milestone, continuing its strategy of development and expansion of its soft drinks portfolio.

For more details, you can read the full article on Revista Progresiv: https://revistaprogresiv.ro/interviuri/fmcg/producatorul-vitamin-aqua-tinteste-pentru-acest-pragul-de-afaceri-de-25-mil-euro/

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The Neamt-Based Manufacturer in the Spotlight of Local Entrepreneurship

codrin@merlinsbeverages.com — Fri, 24 Nov 2023 14:05:00 +0000

Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamt behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship. The company’s growth, development-focused approach, and impact on the Romanian soft drinks market are highlighted.

For more details, you can read the full article on Ziarul Financiar:

https://www.zf.ro/companii/antreprenori-locali-producatorul-de-bauturi-merlins-din-neamt-am-22198083

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Merlin’s Beverages Awarded as Family Business at EY Entrepreneur Of The Year Romania 2022

codrin@merlinsbeverages.com — Thu, 23 Mar 2023 14:07:00 +0000

At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana. This recognition highlights the company’s strong performance and growth in the soft drinks market.

For more details, you can read the full article on BusinessMark:

https://business-mark.ro/mihai-pohontu-ceo-amber-este-antreprenorul-anului-2022-in-romania/

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Merlin’s Beverages in the Context of Romanian Entrepreneurship

codrin@merlinsbeverages.com — Fri, 17 Mar 2023 07:18:00 +0000

At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges such as vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana – the first bottled water in a sustainable packaging in Romania. The vitamin aqua brand essentially created the vitamin water segment in the local market and remains one of the company’s most successful products.

For more details, you can read the full article on StartupCafe:

https://startupcafe.ro/antreprenorul-anului-2022-romania-gaming-htm-22569

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Investments in the Montana Brand

codrin@merlinsbeverages.com — Tue, 23 Aug 2022 07:24:00 +0000

The producers of vitamin aqua have invested €1 million in the development and production of the Montana brand, expanding their brand portfolio and strengthening the presence of bottled water on the Romanian market.

For more details, you can read the full article on Ziarul Financiar:

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The CEO of Merlin’s Beverages Nominated for Manager of the Year

codrin@merlinsbeverages.com — Tue, 08 Feb 2022 07:31:00 +0000

Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio, including the vitamin aqua and Pop Cola brands, in the Romanian soft drinks market.

For more details, you can read the full article on Ziar Piatra‑Neamt:

https://www.ziarpiatraneamt.ro/ruxandra-alexianu-ceo-merlins-beverages-srl-din-piatra-neamt-nominalizata-de-revista-capital-la-categoria-managerul-anului

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The Launch of the Pop Cola Brand

codrin@merlinsbeverages.com — Wed, 19 Feb 2020 07:35:00 +0000

Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas. The launch of this variety marks the expansion of the producer’s portfolio and the strengthening of its position in the soft drinks segment.

For more details, you can read the full article on Revista Progresiv:

https://revistaprogresiv.ro/produse/merlins-beverages-lanseaza-pop-cola

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Vitamin aqua ad ranks among the top YouTube Ads in Romania

codrin@merlinsbeverages.com — Wed, 06 Mar 2019 13:16:00 +0000

Among the most popular ads aired on YouTube in Romania in 2018, in a ranking created by Google and presented by StartupCafe, a vitamin aqua commercial is also featured. The ad was created in-house, followed best practices in video promotion, and successfully captured the audience’s attention. The spot was noted as representative of the brand and its video strategy.

For more details, you can read the full article on StartupCafe:

https://startupcafe.ro/top-reclame-youtube-romania-htm-9331

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Merlin’s Beverages – Local Production and International Expansion

codrin@merlinsbeverages.com — Sun, 01 Apr 2018 08:03:00 +0000

Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania. The interview highlights the entrepreneurial vision, development strategies, and how the diverse portfolio contributes to strengthening its market position and opening new international markets.

For more details, you can read the full article on Ziarul Financiar:

htt ps://www.zf.ro/zf-15-minute-cu-un-antreprenor/zf-15-minute-antreprenor-merlin-beverages-produce-piatra-neamt-22448907

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The Young Entrepreneurs from Neamt Who Brought Vitamin Water to Romania

codrin@merlinsbeverages.com — Mon, 26 Mar 2018 07:56:00 +0000

The article tells the story of the founders of vitamin aqua from Neamt and how they introduced vitamin- and mineral-enriched water to the Romanian market. The piece highlights their entrepreneurial journey and how the brand has developed into a new segment for the local market.

For more details, you can read the full article on Modern Buyer:

https://modernbuyer.ro/tinerii-din-judetul-neamt-care-au-adus-apa-cu-vitamine-si-minerale-in-romania/

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